read article and explain

1 Read article https://www.nytimes.com/2013/11/24/magazine/why-is… and explain–using the concept of price elasticity of demand. The goal is determine how quantity demanded responds to price changes. Once a price elasticity of demand is determined, the firm can then make decisions regarding the optimal price or a sales maximization price,–what the company is doing and if their decision made economic sense? (Note: you will need to provide some detail about the article)

2. discussion will be on the company Uber. Please share your personal analysis of Uber in accordance with Resources, Capabilities, Core Competencies,Competitive Advantage, Firm Performance, and Business Models

 

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