material mktg 320 complete course includes all weeks got course
Week, TCOs and Topics |
Readings/Class Preparation |
Activities/Assignments |
Week 1 Overview of Marketing Research |
Chapter 1: A Decision-Making Perspective on Marketing Intelligence |
Graded Discussion Topics |
Week 2 Marketing Research Basics |
Chapter 3: The Marketing Research Process |
Case Study: Clover Valley Dairy Graded Discussion Topics |
Week 3 Sources and Uses of Information |
Chapter 5: Secondary Sources of Marketing Data |
Case Study: Eddie Bauer Graded Discussion Topics |
Week 4 Question Types and Measures |
Chapter 7: Marketing Research on the Internet |
Midterm Graded Discussion Topics |
Week 5 Questionnaire Design |
Chapter 9: Information from Respondents: Issues in Data Collection |
Graded Discussion Topics |
Week 6 Data Sampling, Interpretation and Presentation |
Chapter 14: Sampling Fundamentals |
You Decide Assignment Graded Discussion Topics |
Week 7 Qualitative Research & Hypothesis Testing |
Chapter 16: Fundamentals of Data Analysis |
Graded Discussion Topics |
Week 8 |
Final Exam |