management information systems 47

Discussion…………….

Product Idea and Search Engines/Electronic Marketing

After reviewing the assigned reading materials, complete the following activities:

1. Develop a product service idea.

A. Describe the product/service including the benefits of using the product/service

B. Discuss the potential customers for this product/service

2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.

Note:-

Read and respond to at least two (2) of your classmates’ posts. In your response to your classmates, consider comparing your articles to those of your classmates. Below are additional suggestions on how to respond to your classmates’ discussions:

· Ask a probing question, substantiated with additional background information, evidence or research.

· Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.

· Offer and support an alternative perspective using readings from the classroom or from your own research.

· Validate an idea with your own experience and additional research.

· Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings.

· Expand on your colleagues’ postings by providing additional insights or contrasting perspectives based on readings and evidence.

Reply to 1st topic:-

A

In this paper, we will discuss about a new product known as heart rate tracker or monitor. Heart rate monitors or trackers can be hugely beneficial if people know how to use the data and information they accumulate. Exercise has different effects on human’s body depending upon how high they push their heart rate for how long. Training perceptively using heart rate information and data to guide their workouts. Sometimes people might want to keep their heart rate low to burn fat. Hear rate tracker is very beneficial for a human. As it can continually measure their vitals, quality of sleep also step count accurately and effortlessly. The distinguishing factor that’s used to evaluate a fitness band is its usability and accuracy.

B

A large number of individual prefer heartbeat trackers to recognize their heart rate. For thoughtful athletes and individuals who need to train at the target heart rate, a heart rate monitor’s exactness makes a vast difference. These people use heart rate monitors and trackers. People who need to maintain their body fit, use these trackers. Reviewers describe that the heart rate tracker is easy to use, perfect, and has assisted people to improve their workouts. The heart rate tracker comes in several colors, i.e. purple, black, and blue (SungjooHwang, JoonOhSeo, bHoutanJebellic, & SangHyunLeed, 2016).

Marketing

Product marketing is very important for better growth and development of that specific product. Product advertising is used to attract a large number of customers and viewers so that they purchase that product. Product marketing done through several forms, including:

• Social media advertising motivates online communication among business and clients through different social interacting sites. For example Flipkart, Amazon, Facebook, listia, etc.
• Email marketing through newsletter also becomes very beneficial for product advertising. Email newsletters enable people to easily share news of their product, pictures, and information with several customers.
• Television content captures several clients than any other sources. People mostly prefer those products promoted through television (Taherdoosta, Sahibuddin, & Jalaliyoon, 2014).

Search Engine

The main aim of a search engine is to extract demanded information and data from the huge database of assets available on the internet. The search engine is very essential for searching the required data and information without recognizing where accurately it is stored. There are several kinds of search engines, i.e. hybrid, Google, etc. Google is one of the best search engines. . Google uses many automated plans recognized as spiders or crawlers. People can enter a keyword into Google and then search for: articles, Maps, pictures, etc. individuals also buy or sell a product online.

Advantages and Disadvantages

• The main benefit of social media advertising is its lower cost. Social media sites are continuously free to create and use an outline also post data or information. While social media difference requires more time and effort.
• Emails also become very beneficial as it raises revenue. However, it is slightly difficult to understand.
• Television advertising can transport a message with motion, sight, and sound, and offer a product or service with instant validity and prominence. However, it is very costly. I would like to recommend television advertising as it attracts a large number of customers (Tarakeswar & Kavitha, 2011).

Reply 2:-

1. Why is it important that businesses maintain a high level of visibility on search engine results pages?

Regardless of whether the business is new or old, battling or effective, little or vast, Perceivability is significant to their online achievement. Truth be told, regardless of whether they are the just a single in their industry, Perceivability is as yet vital. As a result of one essential reason: business Perceivability is something they can control. There are numerous things about the business that anyone can’t control. One can’t control when another contender shows up, how well their customers respond to another product dispatch or their quarterly business benefits. In any case, with Perceivability or advancement, they can control their rankings. What’s more, this implies, to some degree, they can control what number of guests go to their site, which straightforwardly impacts what number of online deals or leads they get, which impacts the measure of cash the business can make from being on the web. On the off chance that they put resources into their business advancement, that implies they are making an immediate interest in its Perceivability and productivity. So regardless of what happens tomorrow, if their Perceivability is consistent, they can rely on that Perceivability to enable their business to develop and succeed.

2. Explain how search engines determine if websites contain relevant information or content.

Essentially, search engines work in three central stages: creeping, where content is discovered; ordering, where it is dismembered and secured in enormous databases; and recovery, where a customer inquiry gets a summary of imperative pages. Slithering is the place everything begins – the obtainment of data about a site. This incorporates checking the site and getting a whole once-over of everything on there – the page title, pictures, catchphrases it contains, and some different pages it associates with – at a flat out least. Exhibit day crawlers may hold a copy of the whole page, and moreover search for some additional information, for instance, the page plan, where the publicizing units are, the place the associations are on the page. Ordering is the method for taking the larger part of that data you have from a sneak and setting it in a noteworthy database. Imagine endeavoring to an impact a summary of the extensive number of books you to have, their author and the quantity of pages. Encountering each book is the crawl and forming the summary is the rundown. In any case, now imagine it’s a room stacked with books as well as rather every library on the planet. That is basically a little scale variation of what Google does. Recovery is the time when you write in a search inquiry, and the search engine tries to demonstrate the most noteworthy reports it finds that match your question. The positioning count checks your search question against billions of pages to choose how vital everybody is. This task is mind boggling to the point that organizations eagerly screen their own particular positioning counts as secured industry insider certainties.

 

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