international marketing 40

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Write a three-page, doubled-spaced paper addressing the major differences and challenges of conducting international marketing research as it relates to problem definition, sampling, collecting secondary and primary data, and analyzing and presenting results.

  • Use at least one outside resource (apart from the text) to support your analysis
  • Add a cover page and reference page (referencing the text and your outside resource(s) in APA format)
  • Your paper should have section headings that reflect the steps of the research process
 
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