discussion 500 words 5
- The definition of the research problem is one of the critical steps in the research process. Why? Who should be involved in this process?
- What role does exploratory research play in the marketing research process? How does exploratory research differ from other forms of marketing research?
- Give some examples of symptoms of problems and then suggest some underlying real problems.
- Give several examples of situations in which it would be better to take a census of the population than a sample.
- Critique the following methodologies and suggest more appropriate alternatives: a. A supermarket is interested in determining its image. Cashiers drop a short question- naire into the grocery bag of each customer prior to bagging the groceries. b. To assess the extent of its trade area, a shopping mall stations interviewers in the parking lot every Monday and Friday evening. After people park their cars, interviewers walk up to them and ask them for their zip codes. c. To assess the potential for new horror movies starring alien robots, a major studio invites people to call a 900 number and vote yes if they would like to see such movies or no if they would not. Each caller is billed a $2 charge.
- You have been charged with determining how to attract more business majors to your school. Outline the steps you would take, including sampling procedures, to accomplish this task.
- What can researchers do to increase the chances that decision makers will use the marketing research information they generate?
- Explain the critical role of the research proposal.
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