describe one additional application of the business model canvas

In the Textbook:

  • Chapter 5: The Business Plan: Road Map to Success



Describe one additional application of the Business Model Canvas.

Business Model Canvas

Watch the following video on the Business Model Canvas as presented by the author of the book, Alexander Osterwalder. In the video, Osterwalder tells the story quite well, as one would expect. I strongly recommend you make the time to review it.

Stanford School of Engineering. (40934). The Business Model Canvas, presented by Alexander Osterwalder [Video file]. Retrieved from… (Links to an external site.)

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