consumer behavior market positioning amp marketing financials

Using what you learn this week in your chapter readings (specifically Chapter 15 and the financial ratios document) and drawing on your degree knowledge, create a message in the form of an infographic for a NEW product of your choice. Your infographic should share key financial strategy information about your selected new product. You may find it easiest to select a product with which you are familiar and make a small modification to create the revised or new product. The reason/subject of the infographic is to share key relevant financial strategy information with executives. These executives do not have time to delve into the financial details and want a high-level overview. Your infographic must communicate the following (see Chapter 15 of textbook for assistance):

  1. Company and new product
  2. Company’s pricing objective
  3. Estimated Return On Investment (ROI)
  4. External Environmental Influences on Product Pricing (Select One): Competitor Pricing Comparison or Economic Influence on Pricing or Governmental Regulations Influence on Pricing
  5. Pricing Approach
  1. Not sure where to start? Access the following short article that lists steps for getting started. You may find reviewing this week’s infographic Required Reading article helpful as you brainstorm ideas for your assignment.
  2. Software Options: Options for software to create your infographic include but are not limited to the following (these are all accessed outside of the Blackboard platform and may require you to create a free account:
    1. Hubspot – MS PowerPoint
    2. Piktochart
    3. Canva
    5. Venngage
  3. Posting Your Infographic: You will need to export your infographic out of the software program you used to create it. If it does not have an export feature, you will need to take a screenshot, making sure everything is clearly visible.


is listed for each team member (name, email, phone)
Company & Product

Points Range:0 (0.00%) – 5 (5.00%)

Company and new product is easily identifiable within the infographic.


Points Range:0 (0.00%) – 15 (15.00%)

Graphics, such as photos, images, and tables, are included and appropriately support and enhance the financial information presented. Visuals do not distract or take away from messaging and information communication.

Layout & Engagement

Points Range:0 (0.00%) – 15 (15.00%)

Infographic is visually engaging while maintaining a professional look: it is well designed and uses vibrant imagery with succinct text to help educate the target audience. The layout is original, creative and aesthetically pleasing.


Points Range:0 (0.00%) – 15 (15.00%)

Pricing strategy information is easily identifiable and communicates points without additional explanation.

Required Information

Points Range:0 (0.00%) – 40 (40.00%)

All required financial strategy information is included. Financial information makes sense, follows financial strategies presented in the course and logically aligns with the company and assignment requirements. All of the following are included: Company & New Product Included (4 points) Company’s pricing objective include (10 points) Estimated Return On Investment (ROI) included (8 points) One External Environmental Influence included (8 points) Pricing Approach included (10 points)

Infographic Mechanics

Points Range:0 (0.00%) – 10 (10.00%)

Sources used in composing the infographic are listed at the bottom of the submission document (not in the infographic itself). Infographic is free of spelling and/or grammatical errors, is creative and original and is formatted using one of the infographic tools listed in the directions.

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