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Unit VIII Final Project

 

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook:

 

1. How you will hook your listener

 

2. Identify the customer’s key issues

 

3. Make the recommendation

 

4. Stress benefits, not features

 

5. Make the close

 

6. Respond to objections

 

 

 

Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.

 

Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign.

 

Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.

 

You may only use your textbook as a resource for this final assignment.

 

 

 

 Course Textbook

 

Beebe, S. A., & Mottet, T. P. (2013). Business and professional communication (2nd ed.). Upper Saddle River, NJ: Pearson.