case study 626

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Read and analyze the Kashi Case Study

1- What was the original mission and vision of the founders of Kashi

2- How did Kashi start out to have a social impact?

3- Was it possible to sustain this impact when absorbed by a large conglomerate? Why or why not.

5- Analyze what Kellogg did in response to the issues raised about Kashi’s marketing.

6- What ethical response should Kellogg’s have taken?

7- Was their ultimate response enough?

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