answering the following question in below

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Submit a 1 page, single-spaced typed response in MEMO format to the following. Failure to use your own words will result in an F (and possible university-level punishment). Refer to your sources in APA or MLA format.

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This is an extensive assignment. Get started ASAP. Do the following, in order.

  • Go to the U.S. Dept of Commerce’s Census Bureau web site at www.census.gov. Explore the site and discuss the various types of data you are able to get from this site. Refer to the various dichotomies of data and research you have been taught in class (for example, secondary vs. primary). Using examples, explain how companies might use this data as useful information in their marketing strategy. (10 points)
  • Go to http://www.nielsen.com/content/corporate/us/en.html, and EXPLORE the site. Answer the following questions – relating to U.S. data.

Explore and read through the relevant links in the “Solutions” section, and explain IN YOUR OWN WORDS, how Nielsen can help companies in the design and implementation of segmentation, pricing, product and promotions tactics.

Note: Make sure to follow proper memo format and use professional, grammatically-correct language in your writing. (points off for non-compliance)

 
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