strategic plan strategic management 1
Prepare a strategic plan for PepsiCo (PEP) NASDAQ or NYSE
- Use Template
- Company selection must be listed on either the NASDAQ or NYSE.
- 6-9 sources and 3-4 must be from peer-reviewed source (library/journal articles)
- 12 Pages in length (not to exceed 14 pages)
- Any charts or graphs and pictures go in Appendix
You may choose a different company from website: http://beta.fortune.com/fortune500
Following firms are off limits:
- Apple
- Starbucks
- Tesla
- Target
- Best Buy
- Under Armour
- Nike
- McDonald’s
- Wendy’s
- Wal-mart
- Whole Foods
- Amazon
- General Dynamics
- Lockheed Martin
- GoPro
- Coke
- Pepsi
- Home Depot
- Lowes
- Costco
- Sams Club
- Berkshire Hathaway
- General Motors (GM)