what role does marketing play in the overall strategic planning process

What role does marketing play in the overall strategic planning process? In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services. How do you think that social media has changed marketing concepts over the past five years for these companies? There are three articles to be read to answer this question attached below and this website https://hbr.org/2016/03/branding-in-the-age-of-social-media

Please answer the questions in its entirety.

 
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