Topic 1: BeneMart, a large national retail chain, is nearing its fiscal year-end. It appears that the company is not going to hit its revenue and net income targets. The company’s marketing manager, Ed Mellon, suggests running a promotion selling $50 gift cards for $45. He believes that this would be very popular and would enable the company to meet its targets for revenue and net income. What do you think of this idea?
Please research and explain the reasons Ed believes that by selling the gift cards at $45 would meet the targets for revenue and net income. Provide examples.