Should the company have told Jason and Maria the results of the high-level audit?Why or why not?

Whether or not Jason and Maria should have been told the results of the high-levelaudit is also a matter of opinion. The investigative team is apparently trying to keepits agreement to maintain silence by telling as few people as possible what reallyhappened. On the other hand, Jason and Maria were the ones who first recognizedthe problems; it seems only right that they be told about the outcome.Many lessons may be drawn from this story.1.

Auditors should view the condition of an organization’s control environment asan important indicator of potential internal control problems.2.

Fraud is more easily perpetrated and concealed when many perpetrators areinvolved, and especially when management is involved.3.

Purchasing and payroll are two areas that are particularly vulnerable to fraud.4.

Determining whether fraud has actually occurred is sometimes quite difficult,and proving that it has occurred is even more difficult.5.

Frauds do occur, so auditors must always be alert to the possibility of fraud.6.

Auditors should not accept management’s explanations for questionabletransactions at face value, but should do additional investigative work tocorroborate such explanation

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Let’s discuss the buying decision process. Discuss a major purchase you have made recently. Explain the buying decision process stages you went though, what sources of information you used, etc. Let’s see how your decision process compares with two well known decision models. The classic consumer’s purchasing decision process is illustrated in Figure 3.9 in Reading #2 on the W4 Readings and this is the The new consumer decision journey (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-consumer-decision-journey ) Which model describes your process better?

2. Let’s discuss market segmentation. First, take any major consumer product (e.g. autos, beers, cosmetics, soft drinks) and discuss how the market for that product has been segmented. Give specific examples of products that were designed to appeal to specific market segments and how the marketer has tried to appeal to that segment. For your product try to include each of these aspects from Market Segmenting, Targeting, and Positioning: (https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s08-market-segmenting-targeting-an.html) Behavioral segmentation Demographic segmentation Geographic segmentation Psychographic segmentation Second, do you notice any ethical issues with how the marketer has approached the consumer in that target market? If so, what issues do you see?

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We are in our eighth and final week of the class.  In this discussion topic, we will discuss what technical writing is.  Please answer the following questions.  Feel free to interact with your classmates on their answers as well.

Please read over pages 129-131 of the article by Kitty Locker, “Will Professional Communication Be the Death of Business Communication?”  The article is in the eReserves section of your class.  To access the article, please take the following steps:

• click Content
• select Class Resources
• select eReserves
• select the icon for eReserves in the middle of your page.
• in the list of items that appears, locate this article and download it.

1. How does Locker distinguish technical writing from business writing? Write a couple of sentences or so in your response to this question.

2. You have written a set of instructions and a technical description. In addition, you are finishing up a white paper.  Would you agree with Locker?  Would you say that technical writing is expository and that business writing is persuasive?  Did any of the writing assignments in this class involve some persuasion?   Please draw upon your experience in writing the instructions, the technical description, and the white paper as you write your response.

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Considering all the social and physical costs associated with its use, why is alcohol so often perceived as acceptable and safe for social use & why do so many people often forget about alcohol’s many known harmful consequences?  What, specifically, do you think has kept alcohol so popular through all these years?  What have your own experiences with alcohol been like?  Were any of you surprised to learn that “moderate drinking” comprised of only one drink a day for women and two drinks a day for men?  How common is drinking over the “moderate level” among your friends/family, and has this become a cultural norm?  Beyond just the legal drinking age, why do you think America in particular has such an issue with binge-drinking?

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