mktg question 8


Review the Case Study (Going Green) on page 46 of the attached PDF and answer the following questions. Minimum 250 words and 2 references. No format required. The questions DO NOT count as part of the word count.


The airport at Long Beach is a low-ranking historical treasure. Tourists will never flock to see it, but it does incarnate and vivify a time in the recent past. The airport at Long Beach is also a business. That may lead its directors to initiate remodeling and expansion plans that will destroy the airport’s original essence.



  • Is preserving the natural world like the preservation of a historical architectural treasure? If so, why? If not, why not?
  • Using standard arguments against the business responsibility to preserve the natural world (free use, domination and progress, geological time), make the case that progress should be allowed to destroy the Long Beach Airport’s historical authenticity if that course of action is profitable.
  • Using standard arguments in favor of the business responsibility to preserve the natural world (preservation for human welfare, for future generations, for the sake of the thing itself), make the case that the Long Beach Airport should be preserved.
  • If the airport is preserved, who should pay? Why?




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