A part of effective new product launch execution is appropriate market communication. Describe a hypothetical new product and the marketing strategy that will be used to place it in the market. Discuss the types of marketing communications that fit the product, the strategy, and the market. Explain why these types of marketing communications are appropriate and likely cost-effective.
As always, provide clear, concise, focused, and well-documented responses and respond to at least two posts by colleagues. Make sure your comment is a relevant, informative comment. Source citations should be in conformity with CSU-Global Guide to Writing and APA (Links to an external site.).