Homework Assignment 1 (Chapters 1 & 2)
1) Does a firm have the right to â€œcreateâ€ wants and try to persuade consumers to buy products and services they didnâ€™t know about earlier? What are examples of â€œgoodâ€ and â€œbadâ€ want creation? Who should decide what is good and bad?
2) (a) Using Medtronic as an example, explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career.
3) Compare the advantages and disadvantages of Ben & Jerryâ€™s attempting to expand sales revenues by using (a) a product development strategy or (b) a market development strategy.
You will use APA citation format for your written assignments.