marketing discussions 6

Discussion: Declining Markets

After reading Chapter 10…

Take a look at Exhibits 10-12 and 10-13 . In your own words, give us an example of applying one strategy for a declining market to a product and market of which you are aware and support this with the objectives suggested for each strategy.

Write a post of about 300 words, and respond to as many posts of others that you can.

Discussion: Digital and Social Markets

After reading Chapter 11, think about this.

Entrepreneurs now have to consider what their customers will need not only today but tomorrow, and also where their customers will be willing to consume. in your own words, suggest an opportunity in one of the four business types (B to B, B to C, etc.) and why you think it might be successful.

Write a post of about 300 words, and respond to as many posts of others that you can.

 
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