Please keep in mind that you are analyzing this case from an “ethical/moral” perspective and not from a management, marketing, and/or operations perspective. Define what seems to be the ethical issues in the case, and then determine how might these ethical dilemmas become resolved based upon the literature. This is not an “open and shut” case so please be on the look out for “hidden” issues.
Keep in mind the case questions at the end of the case may having “nothing” to do with your analysis. Please do not answer them for the sake of answering them UNLESS you think these questions will shed light on ethical case issues. These questions were written based upon the journal the case was published in (which was not an ethics journal).
Also keep in mind that I am not looking for a particular answer to the case but rather how you have used the literature and your own reasoning to try to resolve the ethical issues you have uncovered.
PLEASE CITE AND REFERENCE WELL. 4-5 PAGES NOT INCLUDING REFERENCE PAGE.