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M4: Scan It! at Stop & Shop Discussion

INSTRUCTIONS

This week, you read a case study about the use of Scan It! at Stop & Shop. Drawing upon your readings, lectures, and even content learned from other courses in this program, consider the following prompts:

  1. How does the data that Stop & Shop obtains from the Scan It! app benefit the company? What are some of the questions the company could use data obtained from Scan It! to answer about its customers?
  2. How would you assess the effectiveness of Stop & Shop’s use of analytics? What might the company do differently with the data to gain more value?
  3. What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns? 

ASSIGNED READINGS

Review the following materials to prepare for this week’s topics:

  • Chapter 12 of Pearlson, K. E., Saunders, C. S., & Galletta, D. F. (2016). Managing and using information systems: A strategic approach (6th ed.). Hoboken, NJ: Wiley. 
 
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