Evaluate the effectiveness of the media message based on your level of involvement

Media

Message

Marshall

County,

Indiana,

faces

challenges

in

delivering

quality

health

and

human

services

particularly

in

its

rural

areas.

The

Health

and

Human

Services

Agency

(HHSA)

of

Marshall

County

is

launching

a

campaign

to

increase

quality

services

to

the

underserved

in

the

community.

However,

the

agency

is

not

able

to

meet

the

campaign’s

objective

due

to

financial

constraints

and

as

such

seeks

financial

assistance

from

the

public

in

form

of

donations.

The

money

will

be

used

in

the

purchase

of

a

mobile

screening

bus

that

can

travel

to

rural

areas

of

the

county

and

reach

underserved

individu

als

and

families.

By

helping

our

agency

through

your

financial

contribution,

you

will

be

assisting

thousands

of

individuals

in

Marshall

County

in

receiving

quality

health

and

human

services.

Please

find

details

on

how

to

donate

on

our

website.

Principles

and

Strategies

used

to

Develop

Message

Effective

messaging

involves

careful

consideration

of

the

campaign’s

purpose,

goals

and

audience

(Saulnier,

2014).

In

developing

my

media

message,

I

made

sure

that

it

was

clear

in

addressing

the

problem

at

hand,

th

at

is,

underserved

individuals

and

families

in

my

community

in

matters

of

health

and

human

services,

and

the

solution

to

the

problem

which

is

the

purchase

of

a

mobile

screening

bus

capable

of

traversing

rural

areas

of

the

county.

I

also

made

sure

my

messag

e

was

compelling.

A

compelling

media

message

addresses

the

reasons

why

the

target

audience

should

care

about

the

main

theme

passed

across

in

a

particular

message

(Perloff,

2017).

Making

the

media

message

concise

is

vital.

One

needs

to

get

his

or

her

point

across

with

a

minimum

of

words

(Saulnier,

2014).

Justification

of

how

Media

Message

is

Ethical

The

media

message

above

meets

ethical

standards

due

to

the

following

reasons.

Firstly,

it

considers

the

impact

of

undertaking

a

particular

course

of

action.

It

is

important

to

let

the

audience

know

how

their

contribution

to

a

given

campaign

will

lead

to

social

change

(Roberts,

2012).

Secondly

the

media

message

clearly

outlines

how

the

money

obtained

through

donations

will

be

used.

Accountability

is

an

essentia

l

value

when

relaying

media

messages

(Roberts,

2012).

Media Message

Marshall County, Indiana, faces challenges in delivering quality health and human

services particularly in its rural areas. The Health and Human Services Agency (HHSA) of

Marshall County is launching a campaign to increase quality services to the underserved in the

community. However, the agency is not able to meet the campaign’s objective due to financial

constraints and as such seeks financial assistance from the public in form of donations. The

money will be used in the purchase of a mobile screening bus that can travel to rural areas of the

county and reach underserved individuals and families. By helping our agency through your

financial contribution, you will be assisting thousands of individuals in Marshall County in

receiving quality health and human services. Please find details on how to donate on our website.

Principles and Strategies used to Develop Message

Effective messaging involves careful consideration of the campaign’s purpose, goals and

audience (Saulnier, 2014). In developing my media message, I made sure that it was clear in

addressing the problem at hand, that is, underserved individuals and families in my community

in matters of health and human services, and the solution to the problem which is the purchase of

a mobile screening bus capable of traversing rural areas of the county. I also made sure my

message was compelling. A compelling media message addresses the reasons why the target

audience should care about the main theme passed across in a particular message (Perloff, 2017).

Making the media message concise is vital. One needs to get his or her point across with a

minimum of words (Saulnier, 2014).

Justification of how Media Message is Ethical

The media message above meets ethical standards due to the following reasons. Firstly, it

considers the impact of undertaking a particular course of action. It is important to let the

audience know how their contribution to a given campaign will lead to social change (Roberts,

2012). Secondly the media message clearly outlines how the money obtained through donations

will be used. Accountability is an essential value when relaying media messages (Roberts, 2012).