comparing digital analytics and competitive intelligence for targeting

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Write a 1,050- to 1,400-word paper in which you provide examples of how both digital analytics and competitive intelligence support effective targeting.

Contrast “digital analytics” with “competitive intelligence”.

Describe “behavioral targeting”.

Identify three current examples of digital analytics and/or competitive intelligence that made the news, and explain how these examples helped the organization to identify behaviors and predict opportunities within a targeted segment.

Analyze how each company effectively recognized and responded to various segment attributes, such as topic categories, geographic marketing areas, keywords, language, demographics, and/or events.

Include a reference page with a minimum of three references, including the course textbook.

Format your paper consistent with APA guidelines.

 
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